Dibble & French Golf Trip Logo

Logo Design

A custom identity system created for the Dibble & French annual golf trip in St. George, Utah. The goal was to design a flexible logo system that felt clean, recognizable, and easy to apply across apparel, merchandise, and event materials.

Read Below to Learn about the Process. . .

The project needed to balance a professional golf aesthetic with a relaxed, social atmosphere. The branding had to work across multiple applications including apparel, hats, stickers, and promotional graphics while remaining simple enough for embroidery and print production.

Process

I explored multiple badge-style logo directions using golf-inspired imagery such as tees, golf balls, and crossed clubs. Throughout the process, I focused on simplifying forms, improving spacing, and creating a system that could scale across different formats and sizes.

Solution / Final Work

The final identity uses a minimal golf tee and ball icon combined with bold typography and a structured badge layout. The simplified shapes improve readability while creating a clean and modern visual system that works across both digital and physical applications

Reflection

This project was my first experience working with a real client outside of class assignments, which made the process very different from a normal school project. Instead of designing only for myself or a grade, I had to communicate directly with the client, understand their feedback, and continuously revise the designs based on their input. There was a lot of back-and-forth throughout the project, which taught me how important communication and adaptability are within freelance design work.

Most of the project was created in Adobe Illustrator, which was honestly one of the more difficult parts for me. Since the logos relied heavily on clean vector work, spacing, alignment, and scalability, I had to spend a lot of time refining details and rebuilding concepts multiple times. Through the revision process, I learned how important simplicity, consistency, and flexibility are when building a logo system that works across different applications.